Executive Group, the PR Agency of
ERSTE Foundation, and the Jagodina Library hosted a workshop on 18 November
2013. The topics were media relations, online PR training: trends and
perspectives and organization of events.
The Jagodina Library was awarded by
ERSTE Foundation for social integration 2013 for the project Agricultural
Libraries in Jagodina and thereby ensured participation in this and other
seminars on innovative trends for achieving better business results that ERSTE
Foundation organizes.
Twelve librarians from the
town and the village libraries attended the training. All of them are
responsible for contact with the media and they wanted to improve their
presentation skills.
Dusan Lopusina held a very
dynamic and interactive workshop and gave numerous examples from his
experience. He talked about basic principles related to relations with the
media and various aspects that provide maximum effects. The speaker highlighted
how and why the media contributed to raising the public awareness about
the company, improved corporate image and brand recognition, created opinion
where there is none or confirmed the one that already exists.
The aim of the training was to
train librarians for public speaking in the media and to improve the quality of
communication and understanding different ways of appearance in the media, what
the real nature of the media is and how all of that can be used for efficient
completion of tasks.
In the part of the
training- Online PR the speaker introduced all the actions that can be
performed on the Internet in order to attract the attention of the media:
television, radio, newspapers, various websites, online forums, that is how to
be presented wherever there is a possibility for your message to be seen and
heard and then delivered to others.
The final part of the training was
related to the organization of events, and the speaker guided the librarians
step by step through the exercise and discussion (setting priorities,
delegating tasks, creating the budget and identifying the problem) through the
organization of an event from the idea and planning to the realization.
